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Archive for the eMarketer Category

14 12 2009

Seven Predictions for 2010 from eMarketer’s CEO

Posted by: James in Looking forward, eMarketer

Each of these trends will lead to more precise targeting. Media fragmentation will force marketers to target their messages to ever smaller niche audiences. That “true value” is being unearthed by better measurement systems, such as more efficient targeting. This goes right along with the drive toward improved targeting and increasingly efficient media buys.

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