http://www.behavioural-targeting.com/blog Interactive Advertising by Alain Sanjaume Thu, 15 Apr 2010 16:20:45 +0000 http://wordpress.org/?v=2.8.4 en hourly 1 http://www.behavioural-targeting.com/blog/2009/12/14/seven-predictions-for-2010-from-emarketer%e2%80%99s-ceo/ http://www.behavioural-targeting.com/blog/2009/12/14/seven-predictions-for-2010-from-emarketer%e2%80%99s-ceo/#comments Mon, 14 Dec 2009 11:24:54 +0000 James http://www.behavioural-targeting.com/blog/?p=970 Each of these trends will lead to more precise targeting.  Media fragmentation will force marketers to target their messages to ever smaller niche audiences.  That “true value” is being unearthed by better measurement systems, such as more efficient targeting. This goes right along with the drive toward improved targeting and increasingly efficient media buys.

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