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Specifically, Invite Media customers gain both seamless access to eXelate data across multiple media exchanges including Right Media, DoubleClick’s Ad Exchange, AdBrite, AppNexus, AdMeld, PubMatic and others, as well as dynamic insight reports indicating the audience characteristics that are driving results.
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eXelate, the world’s first open marketplace for online targeting data, today announced the launch of their Access+ Partner Program by inking deals with leading video ad networks BrightRoll and TidalTV as the first of its Access+ Video Partners. The new video partners represent some of the largest U.S. video ad networks, and have a combined reach of over 70% of U.S. Internet Households – topping 100M unique visitors per month.