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Archive for the Facebook Category

08 07 2008

Facebook Has the Best Ads, According to Our Readers

Posted by: Open in Audience measurement, Best Off, Campaign tips, Facebook

As much as we’d all like to see less advertisements in our daily lives, ads are here to stay. Not all ads are created equal, though; if advertising is well targeted it can almost be bearable.

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04 06 2008

What Kids Really Do Online (Despite What Parents Think)

Posted by: Open in Facebook, Social Media

US moms and dads estimate their children spend only two hours a month on the internet, but kids say they actually spend 10 times more time — or 20 hours —

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16 04 2008

Making Facebook Apps Continues to Pay Off for Buddy Media

Posted by: Open in Facebook, Market figures

Two major announcements from Facebook App development firm Buddy Media: a $6.5 million round of Series B funding from Softbank Capital, and the launching of a new ad network. Other participating investors in this round include the European Founders Fund and GreyCroft Partners.

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26 03 2008

Social Networking Meets Behavioral Targeting

Posted by: Open in Facebook, Market figures, Social Media

Social networks play a key role in society these days. What does this mean for behavioral targeting? I caught up with Andrew Monfried, founder and CEO of Lotame Solutions, which is providing solutions to publishers and advertisers to capitalize on this emerging social media environment.

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25 03 2008

The X Factor: Facebook, are you listening?

Posted by: Open in Data Protection, Facebook

Facebook is a great social networking site, but are the employees really that socially clueless in their ad targeting? Do you think you’re creating a positive brand experience, Facebook?

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09 01 2008

Making Your Site Behavioral Targeting Friendly

Posted by: Open in Campaign tips, Facebook, Google, Market figures

Behavioral targeting works, but only if you send the right prospects to the right site or page in the right frame of mind. Too often, marketers craft an expert media plan only to drop prospects on a shoddy site. Now that investments are heating up in the behavioral universe, it’s beyond time to redress this oversight.

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09 11 2007

New Facebook ads open legal nightmare?

Posted by: admin in Facebook, Social Media

William McGeveran, a professor at the University of Minnesota Law School, wrote in a blog post, that Facebook’s new ad program violates New York’s privacy law and opens the company up to lawsuits from users and criminal liability.

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08 11 2007

NYTimes.com Joins Facebook Ad System, Creates Profile Page

Posted by: admin in Facebook, Social Media

Fast on the heels of the hype, The New York Times Co. has joined the new Facebook Ads system, which allows users to learn about New York Times, Boston Globe and the Times Company’s Regional Media Group content through word-of-mouth referrals from friends, according to MediaBuyerPlanner.

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28 10 2007

Facebook Gussies Up for Major Ad Announcement

Posted by: Open in Facebook

Facebook has sent a cryptic invitation to advertisers for an event in New York City, where the company will announce what is presumed to be a new ad platform.

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25 10 2007

Microsoft Named Exclusive Advertising Partner for Facebook

Posted by: Open in Facebook, Microsoft

Ending months of speculation, booming social networking site Facebook has not only signed an exclusive agreement with Microsoft to be its third-party advertising platform, but the world’s largest software company has also sweetened the pot by taking a $240 million equity stake in Facebook’s next round of financing, pegging its value at $15 billion.

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© 2007 2008 by Behavioural Targeting