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Archive for the FTC Category

Federal Trade Commission member Pamela Jones Harbour on Monday called for a sweeping law to address both online and offline data collection.

« The United States needs comprehensive privacy legislation, » Harbour said at an FTC roundtable on privacy.

« Behavioral targeting represents just one aspect of a multifaceted privacy conundrum, »

It’s one thing to advocate self-regulation, its another to prove our ability to do so by taking action. Even if the minimum you can do is just getting involved with industry organizations like the NAI and IAB to help with their consumer outreach, the action you take will only benefit the industry as a whole and your company in the end.

The decision on whether the government should force sites that collect personal data to get consumers to opt in whenever they visit the site might be nearing its conclusion.

The Federal Trade Commission is putting the advertising industry on notice: either implement stronger privacy protections when it comes to behavioral targeting or we will do it for you.

New privacy guidelines put forth by the Interactive Advertising Bureau aren’t exactly well-defined, and the trade group intended it that way. Whether they’ll satisfy the Federal Trade Commission or other government regulators is about as open-ended as the standards themselves.

© 2007 2008 by Behavioural Targeting