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Archives

Archive for the Fund raising Category

10 07 2008

Trulia Raises $15M to Develop Self-Service Real Estate Ads

Posted by: Open in Fund raising, Trulia

Online real estate resource Trulia has secured an additional $15 million in funding, led by existing lead investors Sequoia Capital, Accel Partners and Fayez Sarofim and Co. Having just rolled out a self-service marketing platform for real estate professionals to leverage for targeted advertising opportunities within its network, among other recent updates, Trulia has some ambitious goals for its site, despite the shifting economy.

11 06 2008

WidgetBucks Raises $10M; Is that Enough to be Disruptive?

Posted by: Open in Fund raising, WidgetBucks

There are a few initiatives by WidgetBucks that Im interested in seeing played out, such as recommendations for page placement of widget ads and automatic modification of dynamic ads based on context and end user behavior.

04 06 2008

WPP Invests in Ad Spend Productivity Software

Posted by: Open in Fund raising, Market figures

WPP Group has purchased a stake in Yield Software, whose service helps marketers shift traditional media budgets to online advertising, reports MediaPost.

12 03 2008

Motorola : Motorola Invests in INVIDI Technologies Corporation

Posted by: Open in Fund raising, Market figures, Uncategorized

Motorola, Inc. (NYSE: MOT) through Motorola Ventures, its strategic venture capital arm, announced today it has made a strategic investment in INVIDI Technologies Corporation, a leader in advanced addressable advertising for the television industry. Financial terms of the investment were not disclosed.

06 03 2008

Adconion acquires Frontline in $20 million deal

Posted by: Open in Fund raising, Market figures

Ad network Adconion Media Group has acquired Frontline Direct, a data management and e-mail marketing firm, for $20 million in cash and equity.

02 03 2008

Turn Smart Market Fully Automates Targeted Behavioral Ads

Posted by: Open in Fund raising, Market figures

Turn Inc., the ad network founded by Jim Barnett, the former CEO of Altavista, came on the scene with $8 million in a round of funding last year, and is now furthering its automated ad placement process with the launching of the Turn Smart Market.

31 01 2008

Widgetbox Gets $8M to Build Up Widget Suite

Posted by: Open in Fund raising, WidgetBucks

Widgetbox has just closed its Series B funding, getting an additional $8 million from Sequoia Capital, Hummer Winblad Venture Partners, NCD Investors, and private investor Michael Dearing. From the looks of it, the funding will go towards the development of new products, and the express expansion of its revenue-sharing program DevShare.

24 01 2008

Adchemy’s Algorithmic Ads Gets Another $19 Million

Posted by: Open in Adchemy, Fund raising

As behavioral measure find themselves more integrated into our online advertising methods, more ad networks and companies are looking to algorithmic methods for targeting their ads.

12 10 2007

Interactive Marketing Spend to Surpass $61B in Five Years

Posted by: Open in Fund raising, Market figures

Interactive marketing spend in the US will grow to $61.3 billion in 2012, from $18.4 billion in 2007 – a compound annual growth rate (CAGR)Â ofÂ 27%, Forrester Research forecast in a report issued this week. Interactive’s share of total ad spend is forecast to increase from 8% in 2007 to 18% in 2012.

30 01 2007

Skype founders invest in online ad firm Wunderloop

Posted by: Open in Fund raising, Skype, wunderloop

The founders of online telephone service Skype have revealed that they will invest in online advertising firm Wunderloop.

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