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Archive for the General information Category

24 02 2010

Please, for the love of god, don’t call it Behavioral Targeting

Posted by: James in General information

« Any ad that is being targeted with data … will need to be identified if the self-regulatory process goes ahead. There has to be a consumer-freindly balance in the marketplace. Data is going to be used far beyond what’s going on in the online space, » says Adam Gerber, CMO of Quantcast.

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27 01 2010

Behavioral Targeting and A/B Testing

Posted by: James in General information

Whether you determine behavioral targeting, A/B testing, or some combination of both is the right approach for your business, keeping your focus on delivering relevancy and measuring performance will ensure your site’s optimization is headed in the right direction.

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31 12 2009

Take Two Targeted Ads and Call Me In the Morning

Posted by: James in General information

Among all of the possible messaging goals a marketer might get assigned, convincing online users that targeted advertising will be good for them has to be one of the toughest. As we have discussed in these columns, and at recent OMMA Behavioral shows, the communications piece of the online privacy and data collection puzzle is going to be the most daunting. How do you explain the technology behind digital ad targeting quickly and fairly enough so the consumer can make an informed choice about opting in or out, sharing their surfing history, etc.?

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23 12 2009

VC Says U.S. Ad Industry Could Lose If BT Moves Offshore

Posted by: James in General information, Privacy

BT will start to move offshore just as online gambling did. And it will stay there if the government restricts online targeting. « You’ll see the job creation start happening outside the U.S. rather than inside the U.S., and that to me is the more pertinent issue, » Liew says. Unfortunately, non-BT supporters have framed the issues around protecting people’s privacy and not saving or creating jobs for American workers and American entrepreneurs, he adds. That’s still a difficult battle to fight.

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