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Archives

Archive for the Google Category

24 02 2010

Google Found Guilty, Italian-Style

Posted by: James in Data Protection, Google, Privacy

The European Union sure does love getting in a tizzy about online privacy — especially when it concerns the goings-on of a certain search behemoth — but the Italian court system just upped the ante with a criminal conviction. A judge in Milan found former Google executives David Drummond, Peter Fleischer and George Reyes guilty of violating Italy’s privacy code in regards to uploaded videos of an autistic boy being beaten by schoolmates in 2006.

27 01 2010

La Google Toolbar, un spyware ?

Posted by: James in Google, Pricing

Un chercheur d’Harvard spécialisé dans les logiciels espions, Benjamin Edelman, a constaté que même désactivée l’application Google Toolbar transmettait à Google l’ensemble des données de navigation de l’internaute. Google a déjà mis à jour son logiciel.

15 12 2009

Google Webcast Recap: Demand-Side Platform Performance Varies On DoubleClick Ad Exchange

Posted by: James in Ad exchange, Google, Webcast, doubleclick

« Ad Exchange publishers have seen significant lift from both dynamic allocation and from the competition of many networks competing for inventory in real time. We’re working with publishers to make these figures public shortly. »

09 12 2009

Personalization Puts Focus On BT In 2010

Posted by: James in AOL - Platform A, Google, Microsoft, Personalized product recommendations, Yahoo!

Expect Microsoft and AOL to follow by aping the technology from Yahoo and Google. Personalization of the Web and real-time search will make behavioral targeting a focus in 2010, though not all are concerned about giving away a little information for a more focused ad.

22 09 2009

Ad exchanges: Why Google will ultimately win

Posted by: James in Ad exchange, Google

Google is not winning the paid search battle because it is a better search engine, but because it is better at monetising search queries.

15 07 2009

Google/DoubleClick Develop Unified Display Ad Exchange Platform

Posted by: James in Ad exchange platform, Google, doubleclick

This summer, Google plans to launch a revamped version of the ad exchange it picked up in tandem with its acquisition of DoubleClick last year.

22 06 2009

Google/DoubleClick Develop Unified Display Ad Exchange Platform

Posted by: James in Ad exchange platform, Google

This summer, Google plans to launch a revamped version of the ad exchange it picked up in tandem with its acquisition of DoubleClick last year.

23 03 2009

Public give their views on behavioural targeting

Posted by: James in Data Protection, Google, Personalized product recommendations, Social Media

Public give their views on behavioural targeting

18 03 2009

Cablevision Customizes Ads to Audience in Bronx, Brooklyn, Jersey

Posted by: James in Cablevision, Google, Personalized product recommendations

Cablevision Systems is planning the largest project yet using television advertising that is targeted to the specific household.

29 06 2008

Google Uses Previous Searches to Serve Ads on Current Ones

Posted by: Open in Google, Looking forward, Market figures

Google is testing ads that target user behavior, reports The New York Times.

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