http://www.behavioural-targeting.com/blog Interactive Advertising by Alain Sanjaume Thu, 15 Apr 2010 16:20:45 +0000 http://wordpress.org/?v=2.8.4 en hourly 1 http://www.behavioural-targeting.com/blog/2010/02/24/google-found-guilty-italian-style/ http://www.behavioural-targeting.com/blog/2010/02/24/google-found-guilty-italian-style/#comments Wed, 24 Feb 2010 16:08:06 +0000 James http://www.behavioural-targeting.com/blog/?p=1150 The European Union sure does love getting in a tizzy about online privacy — especially when it concerns the goings-on of a certain search behemoth — but the Italian court system just upped the ante with a criminal conviction. A judge in Milan found former Google executives David Drummond, Peter Fleischer and George Reyes guilty of violating Italy’s privacy code in regards to uploaded videos of an autistic boy being beaten by schoolmates in 2006.

]]> http://www.behavioural-targeting.com/blog/2010/02/24/google-found-guilty-italian-style/feed/ 0 http://www.behavioural-targeting.com/blog/2010/01/27/la-google-toolbar-un-spyware/ http://www.behavioural-targeting.com/blog/2010/01/27/la-google-toolbar-un-spyware/#comments Wed, 27 Jan 2010 10:49:47 +0000 James http://www.behavioural-targeting.com/blog/?p=1060 Un chercheur d’Harvard spécialisé dans les logiciels espions, Benjamin Edelman, a constaté que même désactivée l’application Google Toolbar transmettait à Google l’ensemble des données de navigation de l’internaute. Google a déjà mis à jour son logiciel.

]]> http://www.behavioural-targeting.com/blog/2010/01/27/la-google-toolbar-un-spyware/feed/ 0 http://www.behavioural-targeting.com/blog/2009/12/15/google-webcast-recap-demand-side-platform-performance-varies-on-doubleclick-ad-exchange-2/ http://www.behavioural-targeting.com/blog/2009/12/15/google-webcast-recap-demand-side-platform-performance-varies-on-doubleclick-ad-exchange-2/#comments Tue, 15 Dec 2009 11:42:17 +0000 James http://www.behavioural-targeting.com/blog/?p=986 « Ad Exchange publishers have seen significant lift from both dynamic allocation and from the competition of many networks competing for inventory in real time. We’re working with publishers to make these figures public shortly. »

]]> http://www.behavioural-targeting.com/blog/2009/12/15/google-webcast-recap-demand-side-platform-performance-varies-on-doubleclick-ad-exchange-2/feed/ 0 http://www.behavioural-targeting.com/blog/2009/12/09/personalization-puts-focus-on-bt-in-2010/ http://www.behavioural-targeting.com/blog/2009/12/09/personalization-puts-focus-on-bt-in-2010/#comments Wed, 09 Dec 2009 15:14:02 +0000 James http://www.behavioural-targeting.com/blog/?p=940 Expect Microsoft and AOL to follow by aping the technology from Yahoo and Google. Personalization of the Web and real-time search will make behavioral targeting a focus in 2010, though not all are concerned about giving away a little information for a more focused ad.

]]> http://www.behavioural-targeting.com/blog/2009/12/09/personalization-puts-focus-on-bt-in-2010/feed/ 0 http://www.behavioural-targeting.com/blog/2009/09/22/ad-exchanges-why-google-will-ultimately-win/ http://www.behavioural-targeting.com/blog/2009/09/22/ad-exchanges-why-google-will-ultimately-win/#comments Tue, 22 Sep 2009 19:11:47 +0000 James http://www.behavioural-targeting.com/blog/?p=781 Google is not winning the paid search battle because it is a better search engine, but because it is better at monetising search queries.

]]> http://www.behavioural-targeting.com/blog/2009/09/22/ad-exchanges-why-google-will-ultimately-win/feed/ 0 http://www.behavioural-targeting.com/blog/2009/07/15/googledoubleclick-develop-unified-display-ad-exchange-platform-2/ http://www.behavioural-targeting.com/blog/2009/07/15/googledoubleclick-develop-unified-display-ad-exchange-platform-2/#comments Wed, 15 Jul 2009 12:34:48 +0000 James http://www.behavioural-targeting.com/blog/?p=648 This summer, Google plans to launch a revamped version of the ad exchange it picked up in tandem with its acquisition of DoubleClick last year.

]]> http://www.behavioural-targeting.com/blog/2009/07/15/googledoubleclick-develop-unified-display-ad-exchange-platform-2/feed/ 0 http://www.behavioural-targeting.com/blog/2009/06/22/googledoubleclick-develop-unified-display-ad-exchange-platform/ http://www.behavioural-targeting.com/blog/2009/06/22/googledoubleclick-develop-unified-display-ad-exchange-platform/#comments Mon, 22 Jun 2009 13:36:55 +0000 James http://www.behavioural-targeting.com/blog/?p=639 This summer, Google plans to launch a revamped version of the ad exchange it picked up in tandem with its acquisition of DoubleClick last year.

]]> http://www.behavioural-targeting.com/blog/2009/06/22/googledoubleclick-develop-unified-display-ad-exchange-platform/feed/ 0 http://www.behavioural-targeting.com/blog/2009/03/23/public-give-their-views-on-behavioural-targeting/ http://www.behavioural-targeting.com/blog/2009/03/23/public-give-their-views-on-behavioural-targeting/#comments Mon, 23 Mar 2009 14:52:31 +0000 James http://www.behavioural-targeting.com/blog/?p=552 Public give their views on behavioural targeting

]]> http://www.behavioural-targeting.com/blog/2009/03/23/public-give-their-views-on-behavioural-targeting/feed/ 0 http://www.behavioural-targeting.com/blog/2009/03/18/cablevision-customizes-ads-to-audience-in-bronx-brooklyn-jersey/ http://www.behavioural-targeting.com/blog/2009/03/18/cablevision-customizes-ads-to-audience-in-bronx-brooklyn-jersey/#comments Wed, 18 Mar 2009 09:48:11 +0000 James http://www.behavioural-targeting.com/blog/?p=548 Cablevision Systems is planning the largest project yet using television advertising that is targeted to the specific household.

]]> http://www.behavioural-targeting.com/blog/2009/03/18/cablevision-customizes-ads-to-audience-in-bronx-brooklyn-jersey/feed/ 0 http://www.behavioural-targeting.com/blog/2008/06/29/google-uses-previous-searches-to-serve-ads-on-current-ones/ http://www.behavioural-targeting.com/blog/2008/06/29/google-uses-previous-searches-to-serve-ads-on-current-ones/#comments Sun, 29 Jun 2008 13:10:26 +0000 Open http://www.behavioural-targeting.com/blog/?p=216 Google is testing ads that target user behavior, reports The New York Times.

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