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Archive for the IAB Category

01 12 2009

Privacy Education – Do Something!

Posted by: James in FTC, IAB, Privacy

It’s one thing to advocate self-regulation, its another to prove our ability to do so by taking action. Even if the minimum you can do is just getting involved with industry organizations like the NAI and IAB to help with their consumer outreach, the action you take will only benefit the industry as a whole and your company in the end.

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09 10 2009

IAB introduces one-stop behavioural tracking opt-out

Posted by: James in IAB

The UK’s Internet Advertising Bureau (IAB) has launched a centralised site where web users can opt out of having their online activity tracked by behavioural targeters.

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21 08 2009

IAB: Privacy Debate Moves Beyond Cookies

Posted by: James in IAB

Preparing for MediaPost’s OMMA Behavioral on Thursday, I caught up via phone with Mike Zaneis, VP of public policy at the Interactive Advertising Bureau, to take a deeper dive into the IAB’s latest project, the Self-Regulatory Principles for Online Behavioral Advertising, published a few weeks ago.

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22 07 2009

Digital Britain: IAB pleased with attitude to behavioural targeting

Posted by: James in IAB

The behavioural targeting industry has welcomed the Digital Britain report after it highlighted the commercial benefits of the practice.

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22 06 2009

Digital Britain: IAB pleased with attitude to behavioural targeting

Posted by: James in IAB

The behavioural targeting industry has welcomed the Digital Britain report after it highlighted the commercial benefits of the practice.

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11 05 2009

Behavioural targeting taskforce to become permanent IAB council

Posted by: James in IAB

The Internet Advertising Bureau plans to develop its behavioural targeting taskforce into a permanent council within the trade body in a bid to restore confidence in the sector.

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26 02 2008

FTC Takes Wait-and-See Attitude Towards IAB Privacy Guidelines

Posted by: Open in Data Protection, FTC, IAB

New privacy guidelines put forth by the Interactive Advertising Bureau aren’t exactly well-defined, and the trade group intended it that way. Whether they’ll satisfy the Federal Trade Commission or other government regulators is about as open-ended as the standards themselves.

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04 12 2007

IAB, WAA: Different Audiences, Different Missions

Posted by: admin in IAB, WAA

Yes, in an ideal world WAA’s and IAB’s definitions around the Web would match perfectly. However, they serve two different audiences and purposes, so naturally they are going to have some differences.

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