http://www.behavioural-targeting.com/blog Interactive Advertising by Alain Sanjaume Thu, 15 Apr 2010 16:20:45 +0000 http://wordpress.org/?v=2.8.4 en hourly 1 http://www.behavioural-targeting.com/blog/2009/12/01/privacy-education-%e2%80%93-do-something/ http://www.behavioural-targeting.com/blog/2009/12/01/privacy-education-%e2%80%93-do-something/#comments Tue, 01 Dec 2009 17:09:19 +0000 James http://www.behavioural-targeting.com/blog/?p=860 It’s one thing to advocate self-regulation, its another to prove our ability to do so by taking action. Even if the minimum you can do is just getting involved with industry organizations like the NAI and IAB to help with their consumer outreach, the action you take will only benefit the industry as a whole and your company in the end.

]]> http://www.behavioural-targeting.com/blog/2009/12/01/privacy-education-%e2%80%93-do-something/feed/ 0 http://www.behavioural-targeting.com/blog/2009/10/09/iab-introduces-one-stop-behavioural-tracking-opt-out/ http://www.behavioural-targeting.com/blog/2009/10/09/iab-introduces-one-stop-behavioural-tracking-opt-out/#comments Fri, 09 Oct 2009 10:01:41 +0000 James http://www.behavioural-targeting.com/blog/?p=804 The UK’s Internet Advertising Bureau (IAB) has launched a centralised site where web users can opt out of having their online activity tracked by behavioural targeters.

]]> http://www.behavioural-targeting.com/blog/2009/10/09/iab-introduces-one-stop-behavioural-tracking-opt-out/feed/ 0 http://www.behavioural-targeting.com/blog/2009/08/21/iab-privacy-debate-moves-beyond-cookies/ http://www.behavioural-targeting.com/blog/2009/08/21/iab-privacy-debate-moves-beyond-cookies/#comments Fri, 21 Aug 2009 10:54:44 +0000 James http://www.behavioural-targeting.com/blog/?p=681 Preparing for MediaPost’s OMMA Behavioral on Thursday, I caught up via phone with Mike Zaneis, VP of public policy at the Interactive Advertising Bureau, to take a deeper dive into the IAB’s latest project, the Self-Regulatory Principles for Online Behavioral Advertising, published a few weeks ago.

]]> http://www.behavioural-targeting.com/blog/2009/08/21/iab-privacy-debate-moves-beyond-cookies/feed/ 0 http://www.behavioural-targeting.com/blog/2009/07/22/digital-britain-iab-pleased-with-attitude-to-behavioural-targeting-2/ http://www.behavioural-targeting.com/blog/2009/07/22/digital-britain-iab-pleased-with-attitude-to-behavioural-targeting-2/#comments Wed, 22 Jul 2009 16:40:56 +0000 James http://www.behavioural-targeting.com/blog/?p=652 The behavioural targeting industry has welcomed the Digital Britain report after it highlighted the commercial benefits of the practice.

]]> http://www.behavioural-targeting.com/blog/2009/07/22/digital-britain-iab-pleased-with-attitude-to-behavioural-targeting-2/feed/ 0 http://www.behavioural-targeting.com/blog/2009/06/22/digital-britain-iab-pleased-with-attitude-to-behavioural-targeting/ http://www.behavioural-targeting.com/blog/2009/06/22/digital-britain-iab-pleased-with-attitude-to-behavioural-targeting/#comments Mon, 22 Jun 2009 13:34:02 +0000 James http://www.behavioural-targeting.com/blog/?p=637 The behavioural targeting industry has welcomed the Digital Britain report after it highlighted the commercial benefits of the practice.

]]> http://www.behavioural-targeting.com/blog/2009/06/22/digital-britain-iab-pleased-with-attitude-to-behavioural-targeting/feed/ 0 http://www.behavioural-targeting.com/blog/2009/05/11/behavioural-targeting-taskforce-to-become-permanent-iab-council/ http://www.behavioural-targeting.com/blog/2009/05/11/behavioural-targeting-taskforce-to-become-permanent-iab-council/#comments Mon, 11 May 2009 09:17:45 +0000 James http://www.behavioural-targeting.com/blog/?p=599 The Internet Advertising Bureau plans to develop its behavioural targeting taskforce into a permanent council within the trade body in a bid to restore confidence in the sector.

]]> http://www.behavioural-targeting.com/blog/2009/05/11/behavioural-targeting-taskforce-to-become-permanent-iab-council/feed/ 0 http://www.behavioural-targeting.com/blog/2008/02/26/ftc-takes-wait-and-see-attitude-towards-iab-privacy-guidelines/ http://www.behavioural-targeting.com/blog/2008/02/26/ftc-takes-wait-and-see-attitude-towards-iab-privacy-guidelines/#comments Tue, 26 Feb 2008 10:47:56 +0000 Open http://www.behavioural-targeting.com/blog/?p=259 New privacy guidelines put forth by the Interactive Advertising Bureau aren’t exactly well-defined, and the trade group intended it that way. Whether they’ll satisfy the Federal Trade Commission or other government regulators is about as open-ended as the standards themselves.

]]> http://www.behavioural-targeting.com/blog/2008/02/26/ftc-takes-wait-and-see-attitude-towards-iab-privacy-guidelines/feed/ 0 http://www.behavioural-targeting.com/blog/2007/12/04/iab-waa-different-audiences-different-missions/ http://www.behavioural-targeting.com/blog/2007/12/04/iab-waa-different-audiences-different-missions/#comments Tue, 04 Dec 2007 20:07:15 +0000 admin http://www.behavioural-targeting.com/blog/2007/12/04/iab-waa-different-audiences-different-missions/ Yes, in an ideal world WAA’s and IAB’s definitions around the Web would match perfectly. However, they serve two different audiences and purposes, so naturally they are going to have some differences.

]]> http://www.behavioural-targeting.com/blog/2007/12/04/iab-waa-different-audiences-different-missions/feed/ 0