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Archive for the Market figures Category

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09 12 2009

TC50 Finalist 5to1 Adds A $1.8 Million Extension To Previous Round

Posted by: James in 5to1, Ad platform, Market figures

The platform employed by 5to1 gives content owners the ability to place ads in relevant places at the right time, and to the correct audience. The company is run by former Fox Interactive executives Jim Heckman and Ross and this extension brings its total intake of funding to just over $6.3 million.

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07 12 2009

Brave New Targeted World?

Posted by: James in Market figures

Cable operators and tech companies, including Visible World and Invidi, have led efforts to deploy interactive TV delivery systems for the last decade. National scale has been elusive because of the different and incompatible technologies used by competing cable firms, and the fact that content companies like NBCU and distributors like Comcast haven’t been able to work out terms for jointly deploying ad-targeting systems.

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04 12 2009

Online Publishers Scurry To Solve Financial Woes

Posted by: James in Market figures

Marketers are eager to get their ads in front of people who want to see their products. They want to know who’s reading style sections of news so they can deliver them ads from designers such as Ralph Lauren and Salvatore Ferragamo, say, instead of ads for the latest camping gear or retirement home. They and data firms such as Blue Kai and eXelate pay $2 to $3 for information on 1,000 readers so that they can deliver ads to people they think will want to see them.

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04 12 2009

Behavioral Ad Industry: We’re Not Creepy!

Posted by: James in Market figures

Most consumers have made it pretty clear that they don’t like the idea of having their online browsing activity tracked, stored and used to sell them additional crap — particularly without their consent.

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01 12 2009

Behavioural targeting still a niche offering for publishers

Posted by: James in Market figures

Four-fifths of online publishers are now using some form of targeting to increase the value of advertising on their sites, but only a fifth are using behavioural targeting, according to new research. The information was gathered anonymously from 150 publishers in a survey sponsored by ad optimisation firm The Rubicon Project and conducted by Econsultancy in August and September.

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30 11 2009

Web Publishers Fear Agencies’ Demand-Side Platforms

Posted by: James in Demand-Side Platforms, Market figures

Top tier Web publishers–already wary of ad networks and exchanges–are growing increasingly squeamish about the potential impact of demand-side buying platforms created by the top agency holding companies.

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14 10 2009

The Evolution Of Media Buying

Posted by: James in Audience measurement, Campaign tips, Market figures

This post is a recap of the “Evolution of Media Buying and What That Means for Publishers” panel at PubMatic’s Ad Revenue 2009 last week.

Moderated by John Ebbert, Managing Editor, AdExchangeranelists:
Andrew Kraft, VP Technology Solutions, Collective Media
Darren Herman, Founder & President, Varick Media Management
Joe Zawadzki, CEO, MediaMath
Matthew Greitzer, VP Search Marketing and Head of ATOM Systems, Razorfish
Sean Kegelman, SVP, Partnerships, VivaKi Nerve Center

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22 09 2009

Behavioral Targeting Moves Into Video Ads

Posted by: James in Market figures, Video

BrightRoll just unveiled a program to target consumers with banner and streaming ads based on their behavior across the Web.

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22 09 2009

Publishers Are Killing Web Advertising’s Potential With Misguided Pricing

Posted by: James in Market figures, Pricing

How is ad pricing different online and offline? Fundamentally, it isn’t.

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20 09 2009

Haven’t affiliates been doing this all along?

Posted by: James in Market figures

The latest a4uexpo newsletter included a thought provoking piece by Bronze Sponsors Commission Junction on behavioural targeting.

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