Behavioural Targeting » Market figures http://www.behavioural-targeting.com/blog Interactive Advertising by Alain Sanjaume Thu, 15 Apr 2010 16:20:45 +0000 http://wordpress.org/?v=2.8.4 en hourly 1 TC50 Finalist 5to1 Adds A $1.8 Million Extension To Previous Round http://www.behavioural-targeting.com/blog/2009/12/09/tc50-finalist-5to1-adds-a-1-8-million-extension-to-previous-round/ http://www.behavioural-targeting.com/blog/2009/12/09/tc50-finalist-5to1-adds-a-1-8-million-extension-to-previous-round/#comments Wed, 09 Dec 2009 15:33:04 +0000 James http://www.behavioural-targeting.com/blog/?p=949 The platform employed by 5to1 gives content owners the ability to place ads in relevant places at the right time, and to the correct audience. The company is run by former Fox Interactive executives Jim Heckman and Ross and this extension brings its total intake of funding to just over $6.3 million.

]]> http://www.behavioural-targeting.com/blog/2009/12/09/tc50-finalist-5to1-adds-a-1-8-million-extension-to-previous-round/feed/ 0 Brave New Targeted World? http://www.behavioural-targeting.com/blog/2009/12/07/brave-new-targeted-world/ http://www.behavioural-targeting.com/blog/2009/12/07/brave-new-targeted-world/#comments Mon, 07 Dec 2009 14:27:32 +0000 James http://www.behavioural-targeting.com/blog/?p=901 Cable operators and tech companies, including Visible World and Invidi, have led efforts to deploy interactive TV delivery systems for the last decade. National scale has been elusive because of the different and incompatible technologies used by competing cable firms, and the fact that content companies like NBCU and distributors like Comcast haven’t been able to work out terms for jointly deploying ad-targeting systems.

]]> http://www.behavioural-targeting.com/blog/2009/12/07/brave-new-targeted-world/feed/ 0 Online Publishers Scurry To Solve Financial Woes http://www.behavioural-targeting.com/blog/2009/12/04/online-publishers-scurry-to-solve-financial-woes/ http://www.behavioural-targeting.com/blog/2009/12/04/online-publishers-scurry-to-solve-financial-woes/#comments Fri, 04 Dec 2009 13:55:04 +0000 James http://www.behavioural-targeting.com/blog/?p=892 Marketers are eager to get their ads in front of people who want to see their products. They want to know who’s reading style sections of news so they can deliver them ads from designers such as Ralph Lauren and Salvatore Ferragamo, say, instead of ads for the latest camping gear or retirement home. They and data firms such as Blue Kai and eXelate pay $2 to $3 for information on 1,000 readers so that they can deliver ads to people they think will want to see them.

]]> http://www.behavioural-targeting.com/blog/2009/12/04/online-publishers-scurry-to-solve-financial-woes/feed/ 0 Behavioral Ad Industry: We’re Not Creepy! http://www.behavioural-targeting.com/blog/2009/12/04/behavioral-ad-industry-we%e2%80%99re-not-creepy/ http://www.behavioural-targeting.com/blog/2009/12/04/behavioral-ad-industry-we%e2%80%99re-not-creepy/#comments Fri, 04 Dec 2009 13:51:56 +0000 James http://www.behavioural-targeting.com/blog/?p=890 Most consumers have made it pretty clear that they don’t like the idea of having their online browsing activity tracked, stored and used to sell them additional crap — particularly without their consent.

]]> http://www.behavioural-targeting.com/blog/2009/12/04/behavioral-ad-industry-we%e2%80%99re-not-creepy/feed/ 0 Behavioural targeting still a niche offering for publishers http://www.behavioural-targeting.com/blog/2009/12/01/behavioural-targeting-still-a-niche-offering-for-publishers/ http://www.behavioural-targeting.com/blog/2009/12/01/behavioural-targeting-still-a-niche-offering-for-publishers/#comments Tue, 01 Dec 2009 16:59:25 +0000 James http://www.behavioural-targeting.com/blog/?p=852 Four-fifths of online publishers are now using some form of targeting to increase the value of advertising on their sites, but only a fifth are using behavioural targeting, according to new research. The information was gathered anonymously from 150 publishers in a survey sponsored by ad optimisation firm The Rubicon Project and conducted by Econsultancy in August and September.

]]> http://www.behavioural-targeting.com/blog/2009/12/01/behavioural-targeting-still-a-niche-offering-for-publishers/feed/ 0 Web Publishers Fear Agencies’ Demand-Side Platforms http://www.behavioural-targeting.com/blog/2009/11/30/web-publishers-fear-agencies%e2%80%99-demand-side-platforms/ http://www.behavioural-targeting.com/blog/2009/11/30/web-publishers-fear-agencies%e2%80%99-demand-side-platforms/#comments Mon, 30 Nov 2009 17:19:27 +0000 James http://www.behavioural-targeting.com/blog/?p=867 Top tier Web publishers–already wary of ad networks and exchanges–are growing increasingly squeamish about the potential impact of demand-side buying platforms created by the top agency holding companies.

]]> http://www.behavioural-targeting.com/blog/2009/11/30/web-publishers-fear-agencies%e2%80%99-demand-side-platforms/feed/ 0 The Evolution Of Media Buying http://www.behavioural-targeting.com/blog/2009/10/14/the-evolution-of-media-buying/ http://www.behavioural-targeting.com/blog/2009/10/14/the-evolution-of-media-buying/#comments Wed, 14 Oct 2009 09:30:01 +0000 James http://www.behavioural-targeting.com/blog/?p=786 This post is a recap of the “Evolution of Media Buying and What That Means for Publishers” panel at PubMatic’s Ad Revenue 2009 last week.

Moderated by John Ebbert, Managing Editor, AdExchangeranelists:
Andrew Kraft, VP Technology Solutions, Collective Media
Darren Herman, Founder & President, Varick Media Management
Joe Zawadzki, CEO, MediaMath
Matthew Greitzer, VP Search Marketing and Head of ATOM Systems, Razorfish
Sean Kegelman, SVP, Partnerships, VivaKi Nerve Center

]]> http://www.behavioural-targeting.com/blog/2009/10/14/the-evolution-of-media-buying/feed/ 0 Behavioral Targeting Moves Into Video Ads http://www.behavioural-targeting.com/blog/2009/09/22/behavioral-targeting-moves-into-video-ads/ http://www.behavioural-targeting.com/blog/2009/09/22/behavioral-targeting-moves-into-video-ads/#comments Tue, 22 Sep 2009 19:08:52 +0000 James http://www.behavioural-targeting.com/blog/?p=777 BrightRoll just unveiled a program to target consumers with banner and streaming ads based on their behavior across the Web.

]]> http://www.behavioural-targeting.com/blog/2009/09/22/behavioral-targeting-moves-into-video-ads/feed/ 0 Publishers Are Killing Web Advertising’s Potential With Misguided Pricing http://www.behavioural-targeting.com/blog/2009/09/22/publishers-are-killing-web-advertising%e2%80%99s-potential-with-misguided-pricing/ http://www.behavioural-targeting.com/blog/2009/09/22/publishers-are-killing-web-advertising%e2%80%99s-potential-with-misguided-pricing/#comments Tue, 22 Sep 2009 17:59:54 +0000 James http://www.behavioural-targeting.com/blog/?p=749 How is ad pricing different online and offline? Fundamentally, it isn’t.

]]> http://www.behavioural-targeting.com/blog/2009/09/22/publishers-are-killing-web-advertising%e2%80%99s-potential-with-misguided-pricing/feed/ 0 Haven’t affiliates been doing this all along? http://www.behavioural-targeting.com/blog/2009/09/20/haven%e2%80%99t-affiliates-been-doing-this-all-along/ http://www.behavioural-targeting.com/blog/2009/09/20/haven%e2%80%99t-affiliates-been-doing-this-all-along/#comments Sun, 20 Sep 2009 18:38:34 +0000 James http://www.behavioural-targeting.com/blog/?p=765 The latest a4uexpo newsletter included a thought provoking piece by Bronze Sponsors Commission Junction on behavioural targeting.

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