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Archive for the Political issues Category

In its response to a complaint from Privacy International, the European Commission has decided to keep a close watch on Virgin Media’s contentious internet traffic monitoring system. The traffic monitoring tool, dubbed as “CView” and developed by Detica, has been tailored to scan 40 percent of the traffic to evaluate the extent of piracy that takes place across the company’s networks. 

Law enforcement uses behavioral profiling to identify terrorists, and now mutual fund companies are starting to apply the methodology to financial advisers to target sales and marketing efforts more effectively.

The practice of deep packet inspection has raised privacy concerns among several organizations, including The Free Press and Center for Democracy and Technology. Congress recently heard testimony about ISPs using the technology to target advertising at web surfers. But DPI vendors reveal that advertising is a blunt instrument when it comes to generating revenue. It’s likely most carriers will use DPI, which can determine the details of packets traveling over the web, to boost sales in far more subtle ways.

To further explore my curiosity, I sat down for a chat with Mark Skidmore of Blue State Digital, the Washington D.C.-based Internet strategy firm that’s often touted as “Obama’s secret digital weapon.”

At a roundtable event in central London Friday, the European Commission invited leading industry figures to discuss issues of consumer protection and privacy in relation to online advertising in Europe. Many present doubted the online ad industry can be trusted to adequately guard consumers’ data.

Phorm employ Russian programmers: “The development team for the new software was recruited from Moscow’s elite Lebedev Institute of Precision Mechanics and Computer Engineering, a vital part of of the Cold War spying effort and still a centre for developing Russia’s ‘national security’ computer systems.

It seems like the Internet has always been a part of personal and business lives, but it’s little more than a decade old. And though it seems like we’ve been hammering away at it for years, behavioral targeting is barely a twinkle in Internet marketing’s eye. Why, then, do we think we’ll be able to find some magical cure for all the challenges the channel is facing? Why do we think we can enact a law or write a definition and, poof! no more cookie debate, no more privacy issues, no more credit attribution or budget allocation problems?

© 2007 2008 by Behavioural Targeting