http://www.behavioural-targeting.com/blog Interactive Advertising by Alain Sanjaume Thu, 15 Apr 2010 16:20:45 +0000 http://wordpress.org/?v=2.8.4 en hourly 1 http://www.behavioural-targeting.com/blog/2010/01/27/european-commission-to-investigate-virgin-media%e2%80%99s-cview-monitoring-system/ http://www.behavioural-targeting.com/blog/2010/01/27/european-commission-to-investigate-virgin-media%e2%80%99s-cview-monitoring-system/#comments Wed, 27 Jan 2010 10:52:37 +0000 James http://www.behavioural-targeting.com/blog/?p=1064 In its response to a complaint from Privacy International, the European Commission has decided to keep a close watch on Virgin Media’s contentious internet traffic monitoring system. The traffic monitoring tool, dubbed as “CView” and developed by Detica, has been tailored to scan 40 percent of the traffic to evaluate the extent of piracy that takes place across the company’s networks. 

]]> http://www.behavioural-targeting.com/blog/2010/01/27/european-commission-to-investigate-virgin-media%e2%80%99s-cview-monitoring-system/feed/ 0 http://www.behavioural-targeting.com/blog/2009/10/11/fund-firms-profile-behavior-of-advisers/ http://www.behavioural-targeting.com/blog/2009/10/11/fund-firms-profile-behavior-of-advisers/#comments Sun, 11 Oct 2009 09:53:49 +0000 James http://www.behavioural-targeting.com/blog/?p=799 Law enforcement uses behavioral profiling to identify terrorists, and now mutual fund companies are starting to apply the methodology to financial advisers to target sales and marketing efforts more effectively.

]]> http://www.behavioural-targeting.com/blog/2009/10/11/fund-firms-profile-behavior-of-advisers/feed/ 0 http://www.behavioural-targeting.com/blog/2009/05/04/dpi-it%e2%80%99s-going-to-be-about-more-than-ads/ http://www.behavioural-targeting.com/blog/2009/05/04/dpi-it%e2%80%99s-going-to-be-about-more-than-ads/#comments Mon, 04 May 2009 09:21:24 +0000 James http://www.behavioural-targeting.com/blog/?p=594 The practice of deep packet inspection has raised privacy concerns among several organizations, including The Free Press and Center for Democracy and Technology. Congress recently heard testimony about ISPs using the technology to target advertising at web surfers. But DPI vendors reveal that advertising is a blunt instrument when it comes to generating revenue. It’s likely most carriers will use DPI, which can determine the details of packets traveling over the web, to boost sales in far more subtle ways.

]]> http://www.behavioural-targeting.com/blog/2009/05/04/dpi-it%e2%80%99s-going-to-be-about-more-than-ads/feed/ 0 http://www.behavioural-targeting.com/blog/2008/07/30/behavioral-targeting-gets-political-campaign-targeting/ http://www.behavioural-targeting.com/blog/2008/07/30/behavioral-targeting-gets-political-campaign-targeting/#comments Wed, 30 Jul 2008 13:41:55 +0000 Open http://www.behavioural-targeting.com/blog/?p=214 To further explore my curiosity, I sat down for a chat with Mark Skidmore of Blue State Digital, the Washington D.C.-based Internet strategy firm that’s often touted as “Obama’s secret digital weapon.”

]]> http://www.behavioural-targeting.com/blog/2008/07/30/behavioral-targeting-gets-political-campaign-targeting/feed/ 0 http://www.behavioural-targeting.com/blog/2008/06/23/european-commission-scrutinizes-online-advertising/ http://www.behavioural-targeting.com/blog/2008/06/23/european-commission-scrutinizes-online-advertising/#comments Mon, 23 Jun 2008 14:01:12 +0000 Open http://www.behavioural-targeting.com/blog/?p=234 At a roundtable event in central London Friday, the European Commission invited leading industry figures to discuss issues of consumer protection and privacy in relation to online advertising in Europe. Many present doubted the online ad industry can be trusted to adequately guard consumers’ data.

]]> http://www.behavioural-targeting.com/blog/2008/06/23/european-commission-scrutinizes-online-advertising/feed/ 0 http://www.behavioural-targeting.com/blog/2008/06/21/links-between-phorm-russian-organized-crime/ http://www.behavioural-targeting.com/blog/2008/06/21/links-between-phorm-russian-organized-crime/#comments Sat, 21 Jun 2008 14:25:23 +0000 Open http://www.behavioural-targeting.com/blog/?p=236 Phorm employ Russian programmers: “The development team for the new software was recruited from Moscow’s elite Lebedev Institute of Precision Mechanics and Computer Engineering, a vital part of of the Cold War spying effort and still a centre for developing Russia’s ‘national security’ computer systems.

]]> http://www.behavioural-targeting.com/blog/2008/06/21/links-between-phorm-russian-organized-crime/feed/ 0 http://www.behavioural-targeting.com/blog/2008/01/23/a-magic-bullet-for-behavioral-targeting-challenges-think-again/ http://www.behavioural-targeting.com/blog/2008/01/23/a-magic-bullet-for-behavioral-targeting-challenges-think-again/#comments Wed, 23 Jan 2008 08:19:02 +0000 Open http://www.behavioural-targeting.com/blog/?p=294 It seems like the Internet has always been a part of personal and business lives, but it’s little more than a decade old. And though it seems like we’ve been hammering away at it for years, behavioral targeting is barely a twinkle in Internet marketing’s eye. Why, then, do we think we’ll be able to find some magical cure for all the challenges the channel is facing? Why do we think we can enact a law or write a definition and, poof! no more cookie debate, no more privacy issues, no more credit attribution or budget allocation problems?

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