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Archive for the Privacy Category

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28 01 2010

In Support of The New Behavioral Advertising (OBA) Icon

Posted by: James in Privacy

The cross-industry Coalition adopted their icon, known as the “Power I”, as a standard way for companies to disclose to consumers that an ad is using behavioral data.

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27 01 2010

European Commission To Investigate Virgin Media’s CView Monitoring System

Posted by: James in Political issues, Privacy

In its response to a complaint from Privacy International, the European Commission has decided to keep a close watch on Virgin Media’s contentious internet traffic monitoring system. The traffic monitoring tool, dubbed as “CView” and developed by Detica, has been tailored to scan 40 percent of the traffic to evaluate the extent of piracy that takes place across the company’s networks. 

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23 01 2010

Another Privacy Concern

Posted by: James in Privacy

Clixpy, records everything I do when online to the text portal, key strokes, mouse movements, selections made etc., as shown by a live demo on clixpy.com, if I use a web browser. So it appears to be very intrusive and I’m extremely concerned for my privacy.

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31 12 2009

Some NAI Members Don’t Fully Comply With Behavioral Targeting Standards

Posted by: James in Privacy

The Network Advertising Initiative’s 2009 annual compliance report found that some of its members, which are primarily ad networks, were not in line with its guidelines for the collection and use of personal data for online behavioral advertising. While most were in complete compliance, the organization found shortcomings with 10 out of 35 member companies.

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23 12 2009

VC Says U.S. Ad Industry Could Lose If BT Moves Offshore

Posted by: James in General information, Privacy

BT will start to move offshore just as online gambling did. And it will stay there if the government restricts online targeting. « You’ll see the job creation start happening outside the U.S. rather than inside the U.S., and that to me is the more pertinent issue, » Liew says. Unfortunately, non-BT supporters have framed the issues around protecting people’s privacy and not saving or creating jobs for American workers and American entrepreneurs, he adds. That’s still a difficult battle to fight.

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17 12 2009

Big brother ads don’t need to be banned, they just need to be labelled

Posted by: James in Privacy, Regulations

Advertisers and site operators will be worried about a surge in opt-outs. FetchBack shows that it is not inevitable, but even if it happens it is a price worth paying. The rise or fall in opt-outs should not be benchmarked against today’s opt-out rate. It should be benchmarked against tomorrow’s law. I am confident that the future of behavioural advertising will demand greater transparency than exists today. Right now, the ad industry has some control over that future. If it doesn’t exercise it wisely, that control will be lost.

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09 12 2009

Is ad targeting a privacy issue?

Posted by: James in Privacy

Given the global internet, and that technology advances so much faster than is humanly possible to legislate, we can get into very tricky issues.  And legislation of technology typically misses the point or the possibilities. It will be interesting to see how this debate plays out.

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08 12 2009

Battle Over Targeting Gets Passionate in DC

Posted by: James in Privacy, Regulations

Though the gap in views on regulation was wide, the two agreed on one thing: consumers are not well enough informed about how targeting works.

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01 12 2009

Privacy Education – Do Something!

Posted by: James in FTC, IAB, Privacy

It’s one thing to advocate self-regulation, its another to prove our ability to do so by taking action. Even if the minimum you can do is just getting involved with industry organizations like the NAI and IAB to help with their consumer outreach, the action you take will only benefit the industry as a whole and your company in the end.

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11 10 2009

Fund firms profile behavior of advisers

Posted by: James in Political issues, Privacy, Security

Law enforcement uses behavioral profiling to identify terrorists, and now mutual fund companies are starting to apply the methodology to financial advisers to target sales and marketing efforts more effectively.

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