http://www.behavioural-targeting.com/blog Interactive Advertising by Alain Sanjaume Thu, 15 Apr 2010 16:20:45 +0000 http://wordpress.org/?v=2.8.4 en hourly 1 http://www.behavioural-targeting.com/blog/2010/02/25/media-buyers-fear-backlash-to-bt-warn-%e2%80%98watershed%e2%80%99-moment-is-coming/ http://www.behavioural-targeting.com/blog/2010/02/25/media-buyers-fear-backlash-to-bt-warn-%e2%80%98watershed%e2%80%99-moment-is-coming/#comments Thu, 25 Feb 2010 16:02:25 +0000 James http://www.behavioural-targeting.com/blog/?p=1140 Speaking at the OMMA Behavioral conference in New York, Adam Kasper, director of digital media at Media Contacts, warned that a « watershed moment » is coming for behavioral targeting when consumers gain greater awareness of the extent to which their online activity can be tracked and targeted, triggering a backlash.

]]> http://www.behavioural-targeting.com/blog/2010/02/25/media-buyers-fear-backlash-to-bt-warn-%e2%80%98watershed%e2%80%99-moment-is-coming/feed/ 0 http://www.behavioural-targeting.com/blog/2010/02/25/zaneis-%e2%80%98advertising-is-creepy%e2%80%99-campaign-%e2%80%98hit-the-mark%e2%80%99/ http://www.behavioural-targeting.com/blog/2010/02/25/zaneis-%e2%80%98advertising-is-creepy%e2%80%99-campaign-%e2%80%98hit-the-mark%e2%80%99/#comments Thu, 25 Feb 2010 16:00:50 +0000 James http://www.behavioural-targeting.com/blog/?p=1138 Consumers have moused over 10 percent of the banner ads served to date for the Interactive Advertising Bureau’s educational campaign about behavioral advertising, vice president of public policy Mike Zaneis said Thursday. But the campaign, which includes a banner ad stating « Advertising is Creepy, » hasn’t been universally popular.

]]> http://www.behavioural-targeting.com/blog/2010/02/25/zaneis-%e2%80%98advertising-is-creepy%e2%80%99-campaign-%e2%80%98hit-the-mark%e2%80%99/feed/ 0 http://www.behavioural-targeting.com/blog/2010/02/25/amtrak-reaches-out-to-black-consumers-with-travel-site/ http://www.behavioural-targeting.com/blog/2010/02/25/amtrak-reaches-out-to-black-consumers-with-travel-site/#comments Thu, 25 Feb 2010 15:55:17 +0000 James http://www.behavioural-targeting.com/blog/?p=1131 “The African-American population does a lot of traveling for family reunions,” said Karina Romero, a spokesperson for Amtrak. “This is an important target for us because traveling by train is great for large groups and groups with many different generations.”

]]> http://www.behavioural-targeting.com/blog/2010/02/25/amtrak-reaches-out-to-black-consumers-with-travel-site/feed/ 0 http://www.behavioural-targeting.com/blog/2010/02/24/google-found-guilty-italian-style/ http://www.behavioural-targeting.com/blog/2010/02/24/google-found-guilty-italian-style/#comments Wed, 24 Feb 2010 16:08:06 +0000 James http://www.behavioural-targeting.com/blog/?p=1150 The European Union sure does love getting in a tizzy about online privacy — especially when it concerns the goings-on of a certain search behemoth — but the Italian court system just upped the ante with a criminal conviction. A judge in Milan found former Google executives David Drummond, Peter Fleischer and George Reyes guilty of violating Italy’s privacy code in regards to uploaded videos of an autistic boy being beaten by schoolmates in 2006.

]]> http://www.behavioural-targeting.com/blog/2010/02/24/google-found-guilty-italian-style/feed/ 0 http://www.behavioural-targeting.com/blog/2010/02/24/rothenberg-%e2%80%98forces-out-to-destroy-interactive-advertising%e2%80%99/ http://www.behavioural-targeting.com/blog/2010/02/24/rothenberg-%e2%80%98forces-out-to-destroy-interactive-advertising%e2%80%99/#comments Wed, 24 Feb 2010 16:03:42 +0000 James http://www.behavioural-targeting.com/blog/?p=1142 There are efforts underway to regulate online behavioral advertising. Proposals making their way through Congress, the Federal Trade Commission and state capitals would define nearly all data exchanged through interactive channels as behavioral, and place all of these types of ads under strict regulations, according to IAB President and Chief Executive Officer Randall Rothenberg. « Up to 70% of interactive display advertising will be regulated, » he told attendees at the IAB Annual Leadership Meeting 2010 in Carlsbad, Calif., earlier this week.

]]> http://www.behavioural-targeting.com/blog/2010/02/24/rothenberg-%e2%80%98forces-out-to-destroy-interactive-advertising%e2%80%99/feed/ 0 http://www.behavioural-targeting.com/blog/2010/01/28/in-support-of-the-new-behavioral-advertising-oba-icon/ http://www.behavioural-targeting.com/blog/2010/01/28/in-support-of-the-new-behavioral-advertising-oba-icon/#comments Thu, 28 Jan 2010 10:46:05 +0000 James http://www.behavioural-targeting.com/blog/?p=1056 The cross-industry Coalition adopted their icon, known as the “Power I”, as a standard way for companies to disclose to consumers that an ad is using behavioral data.

]]> http://www.behavioural-targeting.com/blog/2010/01/28/in-support-of-the-new-behavioral-advertising-oba-icon/feed/ 0 http://www.behavioural-targeting.com/blog/2010/01/27/european-commission-to-investigate-virgin-media%e2%80%99s-cview-monitoring-system/ http://www.behavioural-targeting.com/blog/2010/01/27/european-commission-to-investigate-virgin-media%e2%80%99s-cview-monitoring-system/#comments Wed, 27 Jan 2010 10:52:37 +0000 James http://www.behavioural-targeting.com/blog/?p=1064 In its response to a complaint from Privacy International, the European Commission has decided to keep a close watch on Virgin Media’s contentious internet traffic monitoring system. The traffic monitoring tool, dubbed as “CView” and developed by Detica, has been tailored to scan 40 percent of the traffic to evaluate the extent of piracy that takes place across the company’s networks. 

]]> http://www.behavioural-targeting.com/blog/2010/01/27/european-commission-to-investigate-virgin-media%e2%80%99s-cview-monitoring-system/feed/ 0 http://www.behavioural-targeting.com/blog/2010/01/23/another-privacy-concern/ http://www.behavioural-targeting.com/blog/2010/01/23/another-privacy-concern/#comments Sat, 23 Jan 2010 10:59:21 +0000 James http://www.behavioural-targeting.com/blog/?p=1074 Clixpy, records everything I do when online to the text portal, key strokes, mouse movements, selections made etc., as shown by a live demo on clixpy.com, if I use a web browser. So it appears to be very intrusive and I’m extremely concerned for my privacy.

]]> http://www.behavioural-targeting.com/blog/2010/01/23/another-privacy-concern/feed/ 0 http://www.behavioural-targeting.com/blog/2009/12/31/some-nai-members-dont-fully-comply-with-behavioral-targeting-standards/ http://www.behavioural-targeting.com/blog/2009/12/31/some-nai-members-dont-fully-comply-with-behavioral-targeting-standards/#comments Thu, 31 Dec 2009 10:35:31 +0000 James http://www.behavioural-targeting.com/blog/?p=1047 The Network Advertising Initiative’s 2009 annual compliance report found that some of its members, which are primarily ad networks, were not in line with its guidelines for the collection and use of personal data for online behavioral advertising. While most were in complete compliance, the organization found shortcomings with 10 out of 35 member companies.

]]> http://www.behavioural-targeting.com/blog/2009/12/31/some-nai-members-dont-fully-comply-with-behavioral-targeting-standards/feed/ 0 http://www.behavioural-targeting.com/blog/2009/12/23/vc-says-u-s-ad-industry-could-lose-if-bt-moves-offshore/ http://www.behavioural-targeting.com/blog/2009/12/23/vc-says-u-s-ad-industry-could-lose-if-bt-moves-offshore/#comments Wed, 23 Dec 2009 10:08:24 +0000 James http://www.behavioural-targeting.com/blog/?p=1031 BT will start to move offshore just as online gambling did. And it will stay there if the government restricts online targeting. « You’ll see the job creation start happening outside the U.S. rather than inside the U.S., and that to me is the more pertinent issue, » Liew says. Unfortunately, non-BT supporters have framed the issues around protecting people’s privacy and not saving or creating jobs for American workers and American entrepreneurs, he adds. That’s still a difficult battle to fight.

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