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Archives

Archive for the Social Media Category

21 12 2009

Acxiom adds social media marketing to e-mail platform

Posted by: James in Acxiom, Social Media

The product’s share-with-social feature allows users to click a button to post an e-mail message to a social network. A new analytics feature monitors the sharing function as a measurement of user engagement, the company said.

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16 12 2009

Social Media’s the Little Engine That Can Build Awareness

Posted by: James in Social Media

Use behaviorally appropriate ad networks as the « carpet layer » of a social-media campaign to deliver large number of impressions similar to the old fashioned GRP (gross rating points) of TV. But to ensure that impressions deliver interactivity, weave in a diversity of behavioral targeting opportunities and retargeting programs from companies like FetchBack or SearchIgnite (this is where you re-present ad an to a target who did not respond the first time).

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08 05 2009

Making Social Networks Pay, Part 3: An Eye on Privacy

Posted by: James in Privacy, Social Media

For marketers, the body of personal information that online social network users reveal about themselves is a gold mine.

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23 03 2009

Public give their views on behavioural targeting

Posted by: James in Data Protection, Google, Personalized product recommendations, Social Media

Public give their views on behavioural targeting

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27 06 2008

Internet Nearly Twice as Influential as TV in UK, Germany, France

Posted by: Open in Social Media, Statistics

The internet has almost double the influence of television in consumer decision-making in the UK, Germany and France, according to the Digital Influence Index (DII), a study of media consumption and online behaviors conducted by Fleishman-Hillard and Harris Interactive.

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06 06 2008

Sometrics Launches Ad Platform for Social Media Apps

Posted by: Open in Social Media

Sometrics has introduced an ad-serving platform designed for apps developers on social media platforms.

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05 06 2008

Boomers More Traditional Online (Not into Blogs, Social Networking)

Posted by: Open in Audience measurement, Personalized product recommendations, Social Media

People over age 40 participate heavily in word-of-mouth and value personal recommendations and expert opinions, but they have not embraced social networking or blogs despite being heavy users of other online services, according to ThirdAge study. Below, some findings from the study, which surveyed 1,800 boomers:

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04 06 2008

What Kids Really Do Online (Despite What Parents Think)

Posted by: Open in Facebook, Social Media

US moms and dads estimate their children spend only two hours a month on the internet, but kids say they actually spend 10 times more time or 20 hours

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26 03 2008

Social Networking Meets Behavioral Targeting

Posted by: Open in Facebook, Market figures, Social Media

Social networks play a key role in society these days. What does this mean for behavioral targeting? I caught up with Andrew Monfried, founder and CEO of Lotame Solutions, which is providing solutions to publishers and advertisers to capitalize on this emerging social media environment.

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05 03 2008

The Next Step for Behavioral Targeting: Social Media?

Posted by: Open in Looking forward, Social Media

I recently spoke with SocialMedia CEO Seth Goldstein about this growing phenomenon and his business. SocialMedia offers an innovative model that brings together the efficacy of behavioral targeting and the wealth of consumer data available on the social networks. The company targets ads to users based on the actions they take within applications on Facebook and the other social networks.

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Archive for the Social Media Category