http://www.behavioural-targeting.com/blog Interactive Advertising by Alain Sanjaume Thu, 15 Apr 2010 16:20:45 +0000 http://wordpress.org/?v=2.8.4 en hourly 1 http://www.behavioural-targeting.com/blog/2009/12/21/acxiom-adds-social-media-marketing-to-e-mail-platform/ http://www.behavioural-targeting.com/blog/2009/12/21/acxiom-adds-social-media-marketing-to-e-mail-platform/#comments Mon, 21 Dec 2009 12:16:51 +0000 James http://www.behavioural-targeting.com/blog/?p=1019 The product’s share-with-social feature allows users to click a button to post an e-mail message to a social network. A new analytics feature monitors the sharing function as a measurement of user engagement, the company said.

]]> http://www.behavioural-targeting.com/blog/2009/12/21/acxiom-adds-social-media-marketing-to-e-mail-platform/feed/ 0 http://www.behavioural-targeting.com/blog/2009/12/16/social-media%e2%80%99s-the-little-engine-that-can-build-awareness/ http://www.behavioural-targeting.com/blog/2009/12/16/social-media%e2%80%99s-the-little-engine-that-can-build-awareness/#comments Wed, 16 Dec 2009 11:47:07 +0000 James http://www.behavioural-targeting.com/blog/?p=990 Use behaviorally appropriate ad networks as the « carpet layer » of a social-media campaign to deliver large number of impressions similar to the old fashioned GRP (gross rating points) of TV. But to ensure that impressions deliver interactivity, weave in a diversity of behavioral targeting opportunities and retargeting programs from companies like FetchBack or SearchIgnite (this is where you re-present ad an to a target who did not respond the first time).

]]> http://www.behavioural-targeting.com/blog/2009/12/16/social-media%e2%80%99s-the-little-engine-that-can-build-awareness/feed/ 0 http://www.behavioural-targeting.com/blog/2009/05/08/making-social-networks-pay-part-3-an-eye-on-privacy/ http://www.behavioural-targeting.com/blog/2009/05/08/making-social-networks-pay-part-3-an-eye-on-privacy/#comments Fri, 08 May 2009 07:20:45 +0000 James http://www.behavioural-targeting.com/blog/?p=603 For marketers, the body of personal information that online social network users reveal about themselves is a gold mine.

]]> http://www.behavioural-targeting.com/blog/2009/05/08/making-social-networks-pay-part-3-an-eye-on-privacy/feed/ 0 http://www.behavioural-targeting.com/blog/2009/03/23/public-give-their-views-on-behavioural-targeting/ http://www.behavioural-targeting.com/blog/2009/03/23/public-give-their-views-on-behavioural-targeting/#comments Mon, 23 Mar 2009 14:52:31 +0000 James http://www.behavioural-targeting.com/blog/?p=552 Public give their views on behavioural targeting

]]> http://www.behavioural-targeting.com/blog/2009/03/23/public-give-their-views-on-behavioural-targeting/feed/ 0 http://www.behavioural-targeting.com/blog/2008/06/27/internet-nearly-twice-as-influential-as-tv-in-uk-germany-france/ http://www.behavioural-targeting.com/blog/2008/06/27/internet-nearly-twice-as-influential-as-tv-in-uk-germany-france/#comments Fri, 27 Jun 2008 13:12:53 +0000 Open http://www.behavioural-targeting.com/blog/?p=218 The internet has almost double the influence of television in consumer decision-making in the UK, Germany and France, according to the Digital Influence Index (DII), a study of media consumption and online behaviors conducted by Fleishman-Hillard and Harris Interactive.

]]> http://www.behavioural-targeting.com/blog/2008/06/27/internet-nearly-twice-as-influential-as-tv-in-uk-germany-france/feed/ 0 http://www.behavioural-targeting.com/blog/2008/06/06/sometrics-launches-ad-platform-for-social-media-apps/ http://www.behavioural-targeting.com/blog/2008/06/06/sometrics-launches-ad-platform-for-social-media-apps/#comments Fri, 06 Jun 2008 12:49:30 +0000 Open http://www.behavioural-targeting.com/blog/2008/06/06/sometrics-launches-ad-platform-for-social-media-apps/ Sometrics has introduced an ad-serving platform designed for apps developers on social media platforms.

]]> http://www.behavioural-targeting.com/blog/2008/06/06/sometrics-launches-ad-platform-for-social-media-apps/feed/ 0 http://www.behavioural-targeting.com/blog/2008/06/05/boomers-more-traditional-online-not-into-blogs-social-networking/ http://www.behavioural-targeting.com/blog/2008/06/05/boomers-more-traditional-online-not-into-blogs-social-networking/#comments Thu, 05 Jun 2008 13:24:10 +0000 Open http://www.behavioural-targeting.com/blog/2008/06/05/boomers-more-traditional-online-not-into-blogs-social-networking/ People over age 40 participate heavily in word-of-mouth and value personal recommendations and expert opinions, but they have not embraced social networking or blogs despite being heavy users of other online services, according to ThirdAge study. Below, some findings from the study, which surveyed 1,800 boomers:

]]> http://www.behavioural-targeting.com/blog/2008/06/05/boomers-more-traditional-online-not-into-blogs-social-networking/feed/ 0 http://www.behavioural-targeting.com/blog/2008/06/04/what-kids-really-do-online-despite-what-parents-think/ http://www.behavioural-targeting.com/blog/2008/06/04/what-kids-really-do-online-despite-what-parents-think/#comments Wed, 04 Jun 2008 09:41:49 +0000 Open http://www.behavioural-targeting.com/blog/2008/06/04/what-kids-really-do-online-despite-what-parents-think/ US moms and dads estimate their children spend only two hours a month on the internet, but kids say they actually spend 10 times more time — or 20 hours —

]]> http://www.behavioural-targeting.com/blog/2008/06/04/what-kids-really-do-online-despite-what-parents-think/feed/ 0 http://www.behavioural-targeting.com/blog/2008/03/26/social-networking-meets-behavioral-targeting/ http://www.behavioural-targeting.com/blog/2008/03/26/social-networking-meets-behavioral-targeting/#comments Wed, 26 Mar 2008 15:37:50 +0000 Open http://www.behavioural-targeting.com/blog/?p=103 Social networks play a key role in society these days. What does this mean for behavioral targeting? I caught up with Andrew Monfried, founder and CEO of Lotame Solutions, which is providing solutions to publishers and advertisers to capitalize on this emerging social media environment.

]]> http://www.behavioural-targeting.com/blog/2008/03/26/social-networking-meets-behavioral-targeting/feed/ 0 http://www.behavioural-targeting.com/blog/2008/03/05/the-next-step-for-behavioral-targeting-social-media/ http://www.behavioural-targeting.com/blog/2008/03/05/the-next-step-for-behavioral-targeting-social-media/#comments Wed, 05 Mar 2008 11:48:08 +0000 Open http://www.behavioural-targeting.com/blog/?p=130 I recently spoke with SocialMedia CEO Seth Goldstein about this growing phenomenon and his business. SocialMedia offers an innovative model that brings together the efficacy of behavioral targeting and the wealth of consumer data available on the social networks. The company targets ads to users based on the actions they take within applications on Facebook and the other social networks.

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