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Archive for the Tacoda Category

30 04 2008

Platform-A Draws Behavioral Targeting Strengths from Tacoda, Advertising.com

Posted by: Open in AOL - Platform A, Market figures, Tacoda

In June, behavioral targeting technology by Tacoda shall roll out across AOL’s Platform-A network.

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07 11 2007

Chatting With Behavioral Targeting’s Darlings, Part 2

Posted by: admin in AOL - Platform A, Tacoda

Last month, we caught up with Marla R. Schimke, VP of marketing at Revenue Science, about recent developments in behavioral targeting. Here, we talk with Hugh McGoran, Tacoda’s VP, Eastern advertising sales.

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25 07 2007

With TACODA in Tow, Will AOL Dominate?

Posted by: Open in Tacoda

Once a titan, then a digital punchline, AOL grabbed headlines by plunking down a reported $275 million for TACODA. But will BT return AOL to dominance?

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24 07 2007

Tacoda Buy Could Bolster AOL’s Relevance in Web Ad Arena

Posted by: Open in AOL - Platform A, Tacoda

Following its recent purchases of an ad management firm and a mobile ad network, AOL’s agreement to acquire behavioral targeting firm Tacoda serves as another indication that the once-tired ISP is a relevant competitor in the online media and ad space. For Tacoda, AOL’s giant ad network, Advertising.com, should expand reach for behavioral advertisers. AOL meanwhile gets one of the best known and most experienced behavioral targeting technology outfits and its rich warehouse of online user behavioral data.

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