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Archive for the Tacoda Category

In June, behavioral targeting technology by Tacoda shall roll out across AOL’s Platform-A network.

Last month, we caught up with Marla R. Schimke, VP of marketing at Revenue Science, about recent developments in behavioral targeting. Here, we talk with Hugh McGoran, Tacoda’s VP, Eastern advertising sales.

Once a titan, then a digital punchline, AOL grabbed headlines by plunking down a reported $275 million for TACODA. But will BT return AOL to dominance?

Following its recent purchases of an ad management firm and a mobile ad network, AOL’s agreement to acquire behavioral targeting firm Tacoda serves as another indication that the once-tired ISP is a relevant competitor in the online media and ad space. For Tacoda, AOL’s giant ad network, Advertising.com, should expand reach for behavioral advertisers. AOL meanwhile gets one of the best known and most experienced behavioral targeting technology outfits and its rich warehouse of online user behavioral data.

© 2007 2008 by Behavioural Targeting