Behavioural Targeting » Archive for Uncategorized

Sponsor

Search
Recent Posts
Pages
- Alain Sanjaume
- Contact
- Ethic
- Glossary
- Players
- Sources
- Video
Categories
- 33Across (1)
- 5to1 (1)
- Access+ (1)
- Acxiom (4)
- Ad blocking (1)
- Ad campagn (1)
- Ad exchange (14)
- Ad exchange platform (6)
- Ad Network (8)
- Ad platform (10)
- Ad Serving (1)
- AD.com (1)
- AdBrite (3)
- Adchemy (1)
- Adconion (1)
- Additional information (1)
- AdExchanger.com (1)
- Adify (1)
- Adjug (1)
- AdMeld (5)
- Admen (1)
- Adscale (1)
- Advertising.com (2)
- Adzilla (1)
- Agency (1)
- aggregate knowledge (2)
- Amtrak (1)
- Analytics (5)
- AOL – Platform A (10)
- Apex (1)
- Apple (1)
- Audience measurement (23)
- AudienceScience (2)
- Behavioral ad network (1)
- Best Off (6)
- Bizo (1)
- Bluekai (3)
- Branding (2)
- Cablevision (1)
- Campaign tips (104)
- Cisco (1)
- comScore (4)
- Cookies (3)
- Cotendo (1)
- CPG (1)
- CPX (1)
- DailyMe (1)
- Data Protection (29)
- Data share (2)
- DataLogix (1)
- DataXu (2)
- Decision Maker Media (1)
- Demand-Side Platforms (5)
- Discount travel search site (1)
- Display ads (5)
- doubleclick (3)
- DSP (2)
- Dynamic Ad Creative Technologie (1)
- E-mailing (1)
- eMarketer (1)
- Empruntis.com (1)
- eXelate (2)
- Extra (1)
- Facebook (10)
- Firefox (1)
- Forecast (1)
- FTC (5)
- Fund raising (10)
- General information (4)
- Geotargeting (1)
- Glam Media (1)
- Google (24)
- Grapeshot (2)
- Havas Digital (3)
- Hobby-Lobby (1)
- IAB (8)
- IndexTools (2)
- Interesting article (2)
- Interpublic (1)
- Interviews (2)
- Inventory platform (1)
- Kantar (1)
- Key figures (2)
- LinkedIn (1)
- Looking forward (52)
- Lotame Solutions (1)
- Macrotization (1)
- Market figures (154)
- Marketing platform (3)
- Martini Media (1)
- Media Agencies (4)
- Media plan (2)
- Media6Degrees (2)
- MediaMath (3)
- Micro-Targeting (1)
- Microsoft (6)
- Millenial Media (1)
- Mobile (3)
- Modavox (1)
- Molecular (1)
- Monaco Media Forum (2)
- MSN (1)
- Multicultural Campaigns (1)
- Myspace (3)
- NeBuad (3)
- Netezza (1)
- News Corp (1)
- Newspaper Group (1)
- NextJump (1)
- Niche (1)
- omnicom (1)
- Omniture (3)
- Open Ads (1)
- Opt-in (2)
- Orange (1)
- OwnerIQ (2)
- Pandora (1)
- Personalized product recommendations (39)
- Phorm (4)
- Political issues (7)
- Preps (1)
- Pricing (2)
- Privacy (20)
- Proclivity (1)
- Profiling (1)
- Profitability (2)
- Publisher (3)
- Quantivo (1)
- real-time bidding (1)
- Real-Time Brand Optimization (1)
- Reedge (1)
- Regulations (2)
- Retargeting (5)
- Revenue Science (5)
- richrelevance (1)
- Right Media (1)
- Rocket Fuel (2)
- Rocket Science (1)
- RTB (2)
- Rubicon (7)
- Search (1)
- Security (1)
- Simulmedia (2)
- Skype (1)
- Social Media (16)
- social network (2)
- Statistics (6)
- Struq (1)
- Surveys (1)
- Tacoda (4)
- Tapmetrics (1)
- TargusInfo (1)
- Telecom (1)
- TidalTV (2)
- Trading platform (2)
- TRAFFIQ (1)
- Triad Digital Media (1)
- tribal (3)
- Trulia (1)
- Tumri (2)
- TV (1)
- TwinFin (1)
- twitter (1)
- Uncategorized (18)
- ValueClick (1)
- Veoh (1)
- Video (4)
- Virgin (2)
- Visible World (1)
- WAA (1)
- Webcast (1)
- Wide Open West (1)
- WidgetBucks (3)
- WPP (1)
- wunderloop (10)
- Yahoo! (22)
- Zaneis (1)
- zedo (1)
Archives

Archive for the Uncategorized Category

22 12 2009

Online Advertising: Better Targeted, but Not Always Profitable, Says MIT Sloan Professor

Posted by: James in Uncategorized

So while online advertising has certainly hammered newspaper and other traditional media, “from a profitability point of view, competition for advertising between two super-targeted online media is worse than competition between the New York Times and the Wall Street Journal,” according to Bonatti. “Instead of competing for one large pool, one big market, you will have price war in each targeted segment as the slice gets more and more narrow.”

No Comments »

21 09 2009

Ford Ads Rev Rich Media Engine

Posted by: James in Uncategorized

Lotame released results from a Ford advertising campaign Monday. The year-long project, led by Harmelin Media for the Ford Dealer Association in the Philadelphia metropolitan area, analyzes click-through rates and purchase intent for rich media versus Flash ads based, in part, on social network data.

No Comments »

22 07 2009

Omnicom Readies Behavioral Targeting Services Suite

Posted by: James in Uncategorized, omnicom

Omnicom Media Group (OMG) will offer clients “advanced targeting” similar to the rich media and video display targeting services Interpublic Group’s Mediabrands unveiled with Cadreon earlier this month, according to OMG Digital CEO Matt Spiegel. WPP (B3), Publics Groupe, and Havas all have similar offerings.

No Comments »

22 06 2009

20% growth in 2008 for European e-advertising market

Posted by: James in Uncategorized

click here for more figures.

No Comments »

26 05 2009

Behavioral Targeting Firm NebuAd Shutters Operations

Posted by: James in NeBuad, Uncategorized

Behavioral targeting outfit NebuAd, which caused controversy with its ISP-level targeting technology, is ceasing its operations.

No Comments »

09 05 2009

Modavox Bringing a Gun to the Online Advertising Knife Fight

Posted by: James in Uncategorized

There’s a fierce battle taking place in the Behavioral Targeting and Marketing arena and it involves some of America’s biggest internet corporate giants, all fighting for the survival of their online advertising initiatives

No Comments »

21 04 2009

Behavioral Targeting for Newbies

Posted by: James in Uncategorized

A Youtube introduction to Behavioral Targeting by Ryan Wahlstrom.

No Comments »

21 04 2009

Collective Media Raises $20 Million

Posted by: James in Uncategorized

The company will utilize the new funds to further fuel organic growth, as well as to accelerate technology development, expand internationally and explore acquisitions. Since its launch in 2005, Collective Media has helped Fortune 1000 brand advertisers extend their reach and target audiences at great scale and efficiency without compromising quality. The company combines this expertise with a sophisticated portfolio of technology products designed to offer advanced audience targeting, ad network management and analytics. Collective Media experienced a revenue increase of over 200 percent and an EBITDA increase of 333 percent for year-end 2008 over year-end 2007.

No Comments »

27 01 2009

Emerging internet business models

Posted by: James in Uncategorized

Internet-enabled trends of today’s digital economy are disrupting traditional business models. Trends, such as, participatory behavior, innovative and interactive advertising, content distribution models, and advanced services for mobility are upsetting the status quo.

No Comments »

18 01 2009

Internet privacy: Government warns email providers over targeted online advertising

Posted by: James in Uncategorized

Online services which scan users’ email to generate targeted advertising are being “closely scrutinised” by the Government over internet privacy concerns.

No Comments »

Interactive Advertising by Alain Sanjaume

Search

Recent Posts

Pages

Categories

Archives

Archive for the Uncategorized Category