Behavioural Targeting

- Adserver: Software enabling traffic managers to control advertising campaigns. Depending on the advertiser’s strategy, they will chose where and how the ad will appear . The data is entered for an automatic programming for its broadcast.

- Adresse IP: Series of 4 numbers, all between 0 and 255, allowing each computer to be identifiable. The internet users is given an IP address from its internet provider.

- Adwords: Google AdWords is  an advertising program enabling publishers to post their sponsorized links on Google and others.

- Agence media interactive: agency specialized in auditing  for online communication (Havas Media, Carat, OMD, Zed Digital, Nextedia, Timetobuy, …).

- Ajax: Set of computing techniques allowing the creation of dynamic web pages. For example, some of these techniques enable us to modify a part of a web page without having to update the page’s wholeness.

- AMS: Audience Management System.

- BT: Behavioral Targeting.

- Banner keywords: Ad intergrating specific key words from a data base enabling the study, analysis and simulation of efficient behavioral tageting models.

- Ciblage comportemental prédictif: 3 types of behaviors are identified during the internet users profiling:  the web pages visited, the cliqued ads and the key words searched recently.

- Cookie: Message, or segment of data, containing information about a user. It can be used to mesure a website’s audience or to understand internet user’s the behavior during his surf. A cookie is sent by a Web server to a browser and sent back to the server each time the browser requests a Web page.

- CPA: Cost Per Action is an advertising billing method is generally based on the sales it generated during an advertising campaign.

- CPC: Cost-Per-Click is an advertising billing method based on the number of clicks internet users generated during an advertising campaign.

- CPL: Cost Per Lead defines how much revenue a publisher receives when he creates a lead for an advertiser. For example, the publisher may place an ad for an investment site on his website. If a user clicks on the advertisement link, she is directed to the advertiser’s website where she can sign up for an investment account. If she chooses to sign up, a lead has been created and the publisher is paid a certain amount based on the CPL.

- CPM: Cost per thousand is an advertising billing method.

- CRM: Customer Relation Management.

- Cross-selling: A client interested in a specific product will be suggested other complementary products. The main goal is to increase the number of sales and the visibility of products. This technique is used by companies to target clients when a new product is release. An example would be l’Oréal promoting a new product using information related to previous campaigns.

-  CTR: Click Through Rate is a way of measuring the success of an Online advertising campaign by dividing the “number of users who clicked on an ad” on a Web page by the “number of times the ad was delivered” (impressions). For example, if a banner ad was delivered 100 times (impressions delivered) and one person clicked on it (clicks recorded), then the resulting CTR would be 1 percent.

- Data-miming: Data mining is about finding new information in a lot of data. The information obtained from data mining is hopefully both new and useful.

- eCPM: The Effective Cost  Per Thousand is an Advertising industry term that has two different meanings based on whether your an Adsense Publisher or Adwords Advertiser:

For Advertisers, eCPM is the maximum dollar amount they’re willing to pay per 1000 Ad impressions.

For Publishers, eCPM is a gauge that is used to compare the performance of different Ad units. The fact that eCPM includes the word “Impressions” can be confusing since the majority of eCPM calculations are based on Adsense CPC (Cost Per Click) ads.

- FTP: File Transfer Protocol is the protocol used to send and receive files on the internet.

- Hyperlink: is a reference to a document that the reader can directly follow, or that is followed automatically. The reference points to a whole document or to a specific element within a document. Hypertext is text with hyperlinks. Such text is usually viewed with a computer. A software system for viewing and creating hypertext is a hypertext system. To hyperlink (or simply to link) is to create a hyperlink. A user following hyperlinks is said to navigate or browse the hypertext.

- IPTV: Internet Protocol television, is a system through which internet television services are delivered using the architecture and networking methods of the Internet Protocol Suite over a packet-switched network infrastructure, e.g., the Internet and broadband Internet access networks, instead of being delivered through traditional radio frequency broadcast, satellite signal, and cable television (CATV) formats.

 - ISP: Internet Service Provider, usually for a monthly subscription fee, will allow a user to connect to the Internet. Some ISPs directly put their users on the Internet, while others will send a connection through its or a different company’s servers, which is slightly slower.

ISPs provide different services. Usually they give space for electronic mail (e-mail) and a website. The type of Internet service is different, too, and may be dial-up, DSL, through fiber-optic wires, through a cable TV connection, wireless, or even satellite, usually in remote areas. Dial-up is the slowest service, while a direct fiber-optic connection is usually the fastest.

- Interactive marketing: refers to the evolving trend in marketing whereby marketing has moved from a transaction-based effort to a conversation. It embraces online advertising, website and extranet marketing, e-mailing marketing and new medias like numerical television and mobile devices.

- Permission marketing: is a term coined by Seth Godin used in marketing in general and e-marketing specifically. The undesirable opposite of permission marketing is interruption marketing. Marketers obtain permission before advancing to the next step in the purchasing process. For example, they ask permission to send email newsletters to prospective customers. It is mostly used by online marketers, notably email marketers and search marketers, as well as certain direct marketers who send a catalog in response to a request.

- PII: Personal Identification Information, refers to information that can be used to uniquely identify, contact, or locate a single person or can be used with other sources to uniquely identify a single individual.

- Profil: Internet user’s data providing information on his centers of interest.

- Profiling: Body of techniques enabling marketers to collect and exploit profiles.

- Contextual advertising: is a form of targeted advertising for advertisements appearing on websites or other media, such as content displayed in mobile browsers. The advertisements themselves are selected and served by automated systems based on the content displayed to the user.

- Reach extension: is a technique enabling advertisers to target an internet user that clicked on an advertisement form a different network.

- Retargeting: is a technique enabling advertisers to identify an internet user that clicked on an advertisement from a network to print an other advertisement on the same network. The same advertisement can be printed to reinforce the message. The advertisement can also be different to suggest a cash back on a product that interested the internet user.

- Rich media:  An advertising format integrating rich animations such as the use of flash, sound, video and all other type of multimedia format.   

- ROI: Return On Investemen is a performance measure used to evaluate the efficiency of an investment or to compare the efficiency of a number of different campaigns. To calculate ROI, the benefit (return) of an investment is divided by the cost of the investment; the result is expressed as a percentage or a ratio.

- RSS: (most commonly expanded as “Really Simple Syndication”) is a family of web feed formats used to publish frequently updated works—such as blog entries, news headlines, audio, and video—in a standardized format. An RSS document (which is called a “feed”, “web feed”, or “channel”) includes full or summarized text, plus metadata such as publishing dates and authorship.

- SEM: Search engine marketing, is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs) through the use of search engine optimization, paid placement, contextual advertising, and paid inclusion.

- SEO : Search engine optimisation, is the pratices related to free referencing optimisation. 

- Hypertext system : is a system containing documents which are related by hyperlinks.

- Tags : Keyword selected by internet users to describe a topic.

- TCP/IP : Transmission Control Protocol is the set of communications protocols used for the Internet and other similar networks. It is named from two of the most important protocols in it: the Transmission Control Protocol (TCP) and the Internet Protocol (IP), which were the first two networking protocols defined in this standard.

- URL : Uniform Resource Locator is a subset of the Uniform Resource Identifier (URI) that specifies where an identified resource is available and the mechanism for retrieving it. In popular usage and in many technical documents and verbal discussions it is often incorrectly used as a synonym for URI, the best-known example of which is the “address” of a web page on the World Wide Web.

- Web2.B : is an extension to the Web 2.0 dedicated to B2B networks (professionals).